October Health – 2025 Report

Body image in Zimbabwe

The leading cause of body image stress in Zimbabwe is largely influenced by societal and cultural pressures, including traditional beauty standards emphasizing slimness or specific body shapes, media portrayal of ideal bodies, and peer comparisons. Economic hardships can also exacerbate stress around appearance, as access to nutrition and self-care resources may be limited. In the workplace, these stresses can affect confidence and performance. Offering digital group sessions through October could help employees build resilience and self-acceptance regarding body image.

Body image Prevalence
20.7%
Affected people
11,385,000

Impact on the people of Zimbabwe

Effects of High Body Image Stress on Health and Personal Lives

  • Mental Health Impacts:

    • Increased risk of anxiety and depression
    • Low self-esteem and poor self-worth
    • Development of eating disorders (e.g., anorexia, bulimia)
  • Physical Health Consequences:

    • Stress-related symptoms like headaches, fatigue, and insomnia
    • Potential for unhealthy dieting or over-exercise, leading to malnutrition or injury
  • Personal Life Effects:

    • Social withdrawal or isolation due to shame or embarrassment
    • Strained relationships caused by lack of confidence or mood fluctuations
    • Reduced workplace productivity and engagement

Workplace Advice: Encourage companies in Zimbabwe to promote body positivity and provide accessible mental health resources like October’s digital group sessions, which can educate employees on coping strategies and improve overall well-being.

Impact on the Zimbabwe Economy

Effects of High Body Image Stress on an Economy

  1. Reduced Workforce Productivity
    Employees experiencing body image stress may have lower self-esteem and confidence, leading to decreased focus, motivation, and overall productivity at work.

  2. Increased Healthcare Costs
    Body image stress is linked to mental health issues such as anxiety, depression, and eating disorders, which increase demand for healthcare services and workplace mental health support.

  3. Higher Absenteeism and Turnover
    Stress related to body image can cause increased absenteeism and higher employee turnover, resulting in increased recruitment and training costs for businesses.

  4. Lower Consumer Confidence and Spending
    A population affected by body image concerns may experience lower overall well-being, reducing consumer confidence and spending, impacting economic growth.

  5. Workplace Discrimination and Inequality
    Body image biases can lead to discrimination, reducing diversity and limiting the full potential of the workforce, hindering economic innovation and inclusivity.


Supporting employees through programs like Panda's digital group sessions and assessments can mitigate body image stress, improving workplace morale and productivity.

What can government do to assist?

  • Promote Media Literacy: Educate the public, especially youth, on critically analyzing media portrayals of body image.
  • Regulate Advertising: Implement guidelines to limit unrealistic body standards in advertisements and media.
  • Encourage Diverse Representation: Support campaigns and media that showcase diverse body types, ethnicities, and ages.
  • Integrate Body Positivity in Schools: Include body image education in school curricula to foster healthy self-esteem from an early age.
  • Provide Workplace Mental Health Support: Encourage companies to offer mental health programs (like October’s digital sessions) focusing on self-esteem and body image.
  • Support Community Programs: Fund local initiatives that promote physical activity and mental wellbeing without emphasizing appearance.

What can businesses do to assist their employees?

Ways a Company in Zimbabwe Can Lower Body Image Stress

  1. Promote a Culture of Inclusivity and Diversity
    Encourage acceptance of all body types and discourage appearance-based discrimination or jokes in the workplace.

  2. Provide Mental Health Education and Workshops
    Use platforms like October to offer group sessions about body image, self-esteem, and the impact of societal pressures.

  3. Avoid Unrealistic Appearance Expectations
    Set policies that do not stress physical appearance or dress codes that may cause employees to feel self-conscious.

  4. Encourage Healthy Lifestyle Choices
    Create wellness programs focused on holistic health (nutrition, exercise, mental health) without emphasizing weight or looks.

  5. Offer Access to Confidential Counseling
    Provide mental health support through trained professionals for employees experiencing body image-related stress.

These practices help create a workplace that supports positive body image and mental well-being.