October Health – 2025 Report

Body image in United States

Internalization of unrealistic beauty standards promoted by mass media and social media, fueling appearance comparisons and body dissatisfaction across the population. In the workplace, supportive policies and access to mental health resources can help; October offers digital group sessions and content addressing body image and media literacy.

Body image Prevalence
20.26%
Affected people
11,143,000

Impact on the people of United States

Effects of High Body Image Stress on Health and Personal Life

Physical health effects

  • Sleep disturbances (trouble falling or staying asleep)
  • Changes in appetite and weight fluctuations
  • Chronic stress symptoms (headaches, muscle tension, stomach issues)
  • Reduced energy for daily activities or exercise avoidance

Mental health effects

  • Increased anxiety and mood shifts
  • Lower self-esteem and social withdrawal
  • Higher risk of eating disorders or body dysmorphic disorder
  • Rumination and preoccupation with appearance

Workplace and personal life

  • Difficulties with focus and productivity; presenteeism or absenteeism
  • Strained relationships and social withdrawal
  • Neglect of self-care (sleep, meals, medical needs)

Coping strategies (brief)

  • Limit exposure to appearance-focused content; practice self-compassion
  • Challenge negative thoughts using simple cognitive strategies
  • Engage in body-positive activities that emphasize function and health
  • Seek support: therapy or group programs (e.g., October’s digital sessions)

When to seek help

  • Distress or impairment lasts several weeks
  • Disordered eating patterns or concerns about safety
  • Suicidal thoughts or urges; seek immediate help

Resources (United States)

  • 988 Suicide & Crisis Lifeline: call or text 988
  • National Eating Disorders Association (NEDA)
  • National Alliance on Mental Illness (NAMI)
  • Substance Abuse and Mental Health Services Administration (SAMHSA) National Helpline

Note: October offers digital group sessions, assessments, and content that can support body image work when appropriate.

Impact on the United States Economy

  • Labor productivity and presenteeism: Body image stress can consume cognitive resources and energy, lowering focus, decision quality, and output at work.

  • Health costs and disability: Increased use of mental health services (therapy, medications) and related healthcare expenses, potentially leading to higher disability claims.

  • Turnover and wage dynamics: Greater absenteeism and turnover, plus higher recruitment/training costs as affected employees disengage or leave, affecting labor costs.

  • Macro demand and GDP growth: If widespread, could dampen long-run productivity and GDP growth; shifts in consumer spending toward appearance-related goods and services may alter macro demand patterns.

  • Workplace mitigation (with October): Implement inclusive policies and accessible mental health support; digital group sessions, assessments, and content from October can help scale preventive care and reduce stigma.

What can government do to assist?

  • Promote inclusive body representation in media and advertising; consider guidelines to reduce unrealistic body ideals.
  • Strengthen media literacy and critical thinking about body ideals through schools and community programs.
  • Run public health campaigns that celebrate body diversity and emphasize health and function over appearance.
  • Expand access to mental health care; implement routine screening for body image concerns in primary care; promote digital tools and telehealth options.
  • Create workplace policies and programs that reduce body image stigma; inclusive dress codes; employee assistance programs; manager training.
  • Fund and publish data on body image stress; evaluate policy interventions; partner with mental health platforms (e.g., October) to deliver scalable resources and group sessions.

What can businesses do to assist their employees?

  • Leadership commitment and policy

    • Publicly endorse a body-positive culture; enforce zero tolerance for body shaming; update policies (dress code, performance expectations) to be inclusive.
  • Inclusive communications and branding

    • Use diverse body types in imagery and messaging; avoid weight-centric or idealized standards in internal and external content.
  • Workplace practices that reduce appearance pressure

    • Flexible dress code; avoid fitness or weight-loss challenges tied to company programs; promote wellness activities focused on health, energy, and enjoyment.
  • Training and manager support

    • Provide training on body image, media literacy, and compassionate responses; equip managers to recognize distress and respond appropriately.
  • Mental health resources and access

    • Ensure EAP/benefits cover disordered eating; offer confidential counseling; provide digital group sessions and self-help tools. Consider offering October digital group sessions on body image resilience and self-compassion as part of the wellbeing program.
  • Measurement and accountability

    • Run anonymous surveys on body image stress; track progress, set targets, and adjust policies based on feedback.