October Health – 2025 Report

Body image in United Kingdom

The leading cause of body image stress in the United Kingdom population is the pervasive influence of social media, which promotes unrealistic beauty standards. This is compounded by advertising, cultural norms, and media portrayal of idealised body types. In workplace settings, fostering open conversations and providing access to resources like October's digital group sessions can help employees manage body image stress effectively.

Body image Prevalence
18.99%
Affected people
10,444,500

Impact on the people of United Kingdom

Effects of High Body Image Stress on Health and Personal Life

Health impacts:

  • Increased risk of anxiety and depression
  • Development of eating disorders (e.g., anorexia, bulimia)
  • Chronic stress leading to physical issues like headaches, sleep disturbances, and weakened immune system

Personal life impacts:

  • Reduced self-esteem and confidence
  • Social withdrawal and isolation due to shame or embarrassment
  • Strained relationships, possibly due to mood changes or avoiding social situations

In the workplace, body image stress can decrease productivity and increase absenteeism. Offering support such as digital group sessions through platforms like October can help employees manage these stresses effectively.

Impact on the United Kingdom Economy

Effects of High Body Image Stress on an Economy

  1. Reduced Workforce Productivity
    Individuals experiencing body image stress often face lower self-esteem and mental health issues such as anxiety and depression, leading to absenteeism and presenteeism in the workplace.

  2. Increased Healthcare Costs
    Greater demand for mental health services, including therapy and medical treatments related to stress and eating disorders, raises healthcare expenditure both for employers and public health systems.

  3. Higher Employee Turnover
    Poor body image can contribute to decreased job satisfaction and higher turnover rates, increasing recruitment and training costs for businesses.

  4. Lower Consumer Spending
    Those affected may reduce spending on non-essential items or experience financial strain due to health-related expenses, impacting overall economic consumption.

  5. Impact on Innovation and Growth
    Mental health challenges can limit creativity and engagement, slowing innovation and economic growth.

Note: Implementing workplace support like group sessions and assessments (e.g., via services like October) can improve employee well-being and mitigate these economic impacts.

What can government do to assist?

  • Promote Positive Media Representation: Encourage diverse and realistic body images in TV, advertising, and social media to reflect all body types.
  • Implement Educational Programs: Introduce body positivity and self-esteem modules in schools to build healthy self-images from a young age.
  • Support Workplace Wellbeing: Encourage employers to provide mental health resources focusing on body image and self-confidence, such as group sessions via platforms like October.
  • Regulate Harmful Advertising: Enforce guidelines on retouched images and unrealistic beauty standards in advertising.
  • Public Awareness Campaigns: Run national campaigns that challenge stereotypes and promote acceptance of different body types.
  • Increase Access to Mental Health Services: Ensure accessible support for individuals struggling with body image issues, including assessments and therapy options through services like October.

What can businesses do to assist their employees?

  • Promote a diverse and inclusive workplace culture that values all body types and appearances.
  • Avoid body-related comments or jokes in the workplace, fostering respect and sensitivity.
  • Provide training or workshops on body positivity and self-esteem to raise awareness.
  • Encourage healthy lifestyle habits by offering wellness programs rather than focusing on weight or appearance.
  • Implement flexible dress codes that allow employees to feel comfortable and confident.
  • Use resources like October’s digital group sessions focused on body image and self-esteem to support employees.
  • Ensure mental health support is accessible, including counselling or coaching relevant to body image concerns.