October Health – 2025 Report
Body image in South Africa 
The leading cause of body image stress in South Africa at the population level is the influence of media and societal beauty standards, which often promote unrealistic and Western-centric ideals. This pressure is compounded by cultural diversity and socio-economic disparities, leading many to struggle with body image dissatisfaction. Workplace programs like October’s digital group sessions can help employees build resilience against such societal pressures.
- Body image Prevalence
- 20.38%
- Affected people
- 11,209,000
Impact on the people of South Africa
Effects of High Body Image Stress on Health and Personal Life
Health Effects
- Mental Health: Increased risk of anxiety, depression, and eating disorders.
- Physical Health: Stress-related issues such as poor sleep, weakened immune system, and fatigue.
- Behavioral Impact: Unhealthy eating habits, excessive exercise, or avoidance of social activities.
Personal Life Effects
- Self-esteem: Lowered confidence and negative self-worth.
- Relationships: Strained interactions due to social withdrawal or sensitivity.
- Workplace Impact: Reduced productivity, increased absenteeism, and difficulty concentrating.
For workplace support, consider tools like October’s digital group sessions and assessments to address body image stress collectively and provide education and coping strategies.
Impact on the South Africa Economy
Effect of High Body Image Stress on an Economy
- Reduced Productivity: Employees experiencing body image stress may suffer from low self-esteem and anxiety, leading to decreased focus and efficiency at work.
- Increased Absenteeism: Mental health issues related to body image can cause more sick leaves, impacting overall workforce availability.
- Higher Healthcare Costs: More resources are spent on addressing mental health problems and related physical health issues.
- Lower Employee Engagement: Stress can reduce motivation, teamwork, and creativity, affecting company performance.
- Talent Attrition: Employees with high body image stress might leave jobs more frequently, increasing recruitment and training costs.
Workplace recommendation: Implement workplace mental health programs like October’s digital group sessions to address body image stress, improve wellbeing, and minimize economic impacts.
What can government do to assist?
Strategies for South Africa to Lower Body Image Stress
1. **Promote Positive Media Representation**
- Encourage media outlets to showcase diverse body types reflecting South Africa's multicultural population.
- Regulate advertising that perpetuates unrealistic beauty standards.
2. **Implement School-Based Education Programs**
- Integrate body positivity and media literacy into school curricula to build resilience from a young age.
3. **Support Workplace Mental Health Initiatives**
- Encourage companies to provide digital group sessions on body image and self-esteem.
- Use platforms like October for assessments and targeted mental health content related to body image.
4. **Increase Public Awareness Campaigns**
- Launch nationwide campaigns highlighting the importance of body diversity and self-acceptance.
5. **Provide Access to Mental Health Resources**
- Expand access to counseling and support groups addressing body image concerns within communities.
These actions can collectively reduce body image stress, improve self-esteem, and foster healthier workplaces and communities in South Africa.
What can businesses do to assist their employees?
**Ways a Company Can Lower Body Image Stress**
1. **Promote Inclusive Workplace Culture**
Encourage diversity in body types through internal communications and visuals, fostering acceptance and reducing stigma.
2. **Offer Mental Health Workshops**
Provide workshops or digital group sessions (e.g., via October) focusing on body positivity and self-esteem.
3. **Support Employee Wellness Programs**
Create programs that focus on holistic health rather than appearance, including nutrition, exercise, and mental health.
4. **Train Managers for Sensitivity**
Educate managers to recognize body image stress and respond supportively to related concerns.
5. **Implement Zero Tolerance Policies**
Enforce policies against body shaming, bullying, or discriminatory behaviour related to appearance.
6. **Provide Access to Mental Health Resources**
Offer confidential access to counselling or digital mental health platforms to support employees struggling with body image stress.