October Health – 2025 Report
Body image in India 
The leading causes of body image stress in India include societal and cultural standards, amplified by media and advertising portraying unrealistic beauty ideals. Factors such as colorism, the pressure to meet traditional expectations around weight and physique, and the growing influence of social media also strongly contribute. Misrepresentation or lack of diversity in mainstream narratives reinforces these body image issues.
- Body image Prevalence
- 16.4%
- Affected people
- 9,020,000
Impact on the people of India
-
Mental Health Issues: Persistent body image stress can lead to anxiety, depression, or eating disorders. The individual may feel intense self-criticism and low self-esteem, which can impair overall mental well-being.
-
Physical Health Problems: Stress related to body image can lead to unhealthy behaviors such as over-exercising, severe dieting, or substance abuse, negatively impacting physical health.
-
Impaired Social Relationships: Individuals may withdraw from social activities due to feelings of inadequacy tied to their appearance, leading to isolation and strained relationships.
-
Workplace Performance: Body image stress can create a reduced sense of confidence and focus, potentially affecting productivity and workplace morale.
-
Impact on Daily Life: It can influence personal decisions, from clothing choices to avoiding events, ultimately leading to limited engagement in life.
In work settings, encouraging open dialogue and offering programs like October’s group mental health sessions can help employees manage body image stress while promoting a supportive culture.
Impact on the India Economy
Effects of High Body Image Stress on an Economy
-
Reduced Productivity:
Employees facing body image stress often experience anxiety and reduced focus, leading to lower workplace productivity. -
Increased Healthcare Costs:
Higher prevalence of eating disorders, obesity, and psychological issues such as depression and anxiety drives up healthcare expenditure. -
Loss of Talent Pool:
Individuals struggling significantly with body image may opt out of work environments or certain job roles, reducing the effective talent pool. -
Workplace Conflicts:
Negative self-perception can affect interpersonal relationships, causing conflicts or communication breakdowns in teams. -
Impact on Educational Attainment:
Young individuals facing body image stress might underperform academically, resulting in a less skilled workforce in the long term. -
Consumer Spending Shifts:
Stress-related spending patterns might rise, such as compulsive purchasing or over-focus on body enhancement sectors, at the expense of other parts of the economy.
Encouraging holistic workplace wellbeing programs and leveraging tools like Panda's group sessions and content can help address these issues, reducing economic losses.
What can government do to assist?
- Promote Body Positivity Campaigns: Governments can launch nationwide campaigns that emphasize body diversity, self-acceptance, and the unacceptability of body shaming.
- Implement Media Regulations: Enforce guidelines for advertising to prevent unrealistic portrayals of beauty standards and require disclaimers on edited images.
- Educate in Schools: Introduce body image education as part of the curriculum, teaching children to challenge societal beauty norms and build self-esteem.
- Support Accessible Mental Health Resources: Increase funding for mental health services, including counseling for body image issues, with special attention to vulnerable groups.
- Encourage Workplace Awareness: Workplaces should implement policies to prevent appearance-based bias and provide resources like October’s digital mental health support for employees.
- Engage Social Media Platforms: Partner with platforms to create tools for flagging harmful content and running awareness drives about the impact of comparison behaviors online.
- Celebrate Local Diversity: Highlight and celebrate traditional and regional forms of beauty and self-expression through cultural initiatives.
What can businesses do to assist their employees?
Here are several steps a company can take to lower body image stress among employees:
-
Promote a Body-Positive Workplace Culture
- Avoid commenting on appearance and weight, and encourage others to do the same.
- Celebrate diversity in body types through company visuals or marketing materials.
-
Provide Mental Health Resources
- Offer access to mental health support such as therapy or programs like October for group sessions and educational content about self-esteem and body image.
-
Establish Policies Against Body Shaming
- Create strict policies that discourage body shaming or judgmental behavior in the workplace.
-
Encourage Healthy Work-Life Balance
- Promote wellness activities like yoga, meditation, or fitness not focused on weight loss but on overall mental and physical well-being.
-
Offer Workshops on Self-Image
- Conduct workshops or seminars on building self-esteem and reducing body image stress with experts in the field.