October Health – 2026 Report

Body image in India

The leading cause of body image stress in India is largely influenced by societal standards and media portrayals that promote specific ideals of beauty, often emphasizing fairness and thinness. Additionally, cultural pressures, social media influence, and the pervasive nature of consumerism contribute to this stress, as individuals compare themselves to unrealistic standards.

Body image Prevalence
17.44%
Affected people
9,592,000

Impact on the people of India

Effects of High Body Image Stress on Health and Personal Lives

  1. Mental Health Issues

    • Increased anxiety and depression.
    • Higher risk of eating disorders.
  2. Physical Health Problems

    • Poor nutritional choices leading to obesity or malnutrition.
    • Increased likelihood of substance abuse.
  3. Workplace Impact

    • Decreased productivity and engagement.
    • Heightened absenteeism due to mental health struggles.
  4. Relationship Strain

    • Difficulty in maintaining healthy relationships.
    • Isolation and decreased social interactions.
  5. Self-Esteem Issues

    • Lower self-worth and confidence.
    • Challenges in assertiveness and decision-making.

Employers can consider implementing digital group sessions or resources from October to support employees dealing with body image stress, fostering a healthier work environment.

Impact on the India Economy

  • Reduced Productivity: Employees struggling with body image stress may experience lower motivation, resulting in decreased work output.

  • Increased Absenteeism: Concerns about body image can lead to mental health issues, resulting in more sick days taken by employees.

  • Higher Healthcare Costs: A workforce affected by body image-related stress may face increased mental health care needs, driving up health insurance costs for employers.

  • Impact on Retention: Companies may struggle to retain talent if employees leave due to unsupportive work environments that exacerbate body image stress.

  • Negative Workplace Culture: A focus on body image can foster a toxic work environment, reducing overall employee morale and collaboration.

Implementing digital group sessions through companies like October can help address these issues by promoting mental well-being and open dialogue about body image.

What can government do to assist?

Strategies to Lower Body Image Stress in India

  1. Awareness Campaigns
    Launch campaigns to promote positive body image and self-acceptance through social media, schools, and community events.

  2. Mental Health Education
    Integrate mental health and body image education into school curricula to foster resilience and self-esteem among young people.

  3. Promote Diversity in Media
    Encourage media outlets to feature diverse body types and images to challenge stereotypes and provide a broader representation.

  4. Workplace Wellness Programs
    Implement workplace initiatives that focus on mental well-being, including access to counseling and workshops on body positivity.

  5. Community Support Groups
    Establish support groups that encourage open discussions about body image issues to foster a sense of belonging and support among individuals.

Offering digital group sessions and content related to body positivity can be beneficial through platforms like October, which can support mental health initiatives.

What can businesses do to assist their employees?

Strategies to Lower Body Image Stress in the Workplace

  1. Promote Diversity and Inclusion: Foster an environment that celebrates various body types, appearances, and cultural backgrounds.

  2. Implement Wellness Programs: Offer workshops on body positivity and self-acceptance, focusing on mental health rather than just physical appearance.

  3. Encourage Open Discussions: Create safe spaces for employees to talk about body image issues, potentially facilitated through group sessions provided by platforms like October.

  4. Limit Weight Talk: Discourage conversations around dieting, weight loss, or body shaming in the workplace.

  5. Provide Resources: Share materials or access to mental health professionals who specialize in body image issues and can offer support.