October Health – 2025 Report
Body image in Canada 
The leading cause of body image stress in Canada is societal and media-driven expectations around appearance. This includes the pervasive influence of social media platforms, advertisements, and pop culture, which often promote unrealistic beauty standards. These pressures affect individuals of all ages and genders, exacerbating body dissatisfaction and contributing to stress, low self-esteem, and related mental health challenges like anxiety or depression.
- Body image Prevalence
- 21.1%
- Affected people
- 11,605,000
Impact on the people of Canada
Effects of High Body Image Stress on Health and Personal Lives
-
Mental Health Issues:
- Increased risk of anxiety disorders, depression, and low self-esteem.
- Development of eating disorders, such as anorexia, bulimia, or binge-eating disorder.
- Chronic stress can lead to exhaustion and burnout.
-
Physical Health Problems:
- Potential for poor nutrition due to extreme dieting or binge eating.
- Heightened cortisol levels from stress, contributing to cardiovascular issues or weakened immune response.
- Risk of avoiding exercise due to body shame, leading to reduced physical fitness.
-
Impact on Relationships:
- Avoidance of social interactions due to self-consciousness.
- Strain on romantic relationships stemming from insecurities or low self-worth.
- Difficulty engaging in workplace or team activities due to focus on appearance-related fears.
-
Workplace Performance:
- Reduced productivity and focus due to preoccupations with body image.
- Increased absences from work due to mental health struggles or body shame.
- Hindered career progress if one is afraid to speak up or present themselves in professional settings.
Suggestions for Support:
- Practice self-compassion and engage in self-care routines that prioritize health over appearance.
- Encourage workplace conversations about mental health to reduce stigma—platforms like October can provide group sessions and resources for employees managing stress.
- Avoid negative self-talk and seek therapy or support groups focused on body positivity and self-acceptance.
Remember, seeking help is a sign of strength.
Impact on the Canada Economy
Effects of High Body Image Stress on an Economy
-
Decreased Workplace Productivity
- Employees struggling with body image stress often experience lower self-esteem and focus issues, leading to reduced productivity.
- Increased absenteeism due to stress-related illnesses or mental health issues can disrupt workplace efficiency.
-
Increased Healthcare Costs
- High body image stress is linked to mental health issues like anxiety, depression, and eating disorders, driving up healthcare expenses for both individuals and organizations.
- Employers in Canada may bear the costs of extended health insurance claims.
-
Negative Impact on Workforce Engagement
- Employees experiencing body image stress may disengage from collaborative tasks and workplace interactions, potentially reducing innovation and team performance.
-
Reduced Economic Participation
- Individuals with significant body image issues may withdraw from economic activities, such as pursuing career advancements or entrepreneurship, due to perceived inadequacy.
- This can limit economic growth by reducing the potential workforce contribution.
-
Increased Costs for Corporate Mental Health Resources
- Companies may need to invest more in mental health resources, well-being programs, and wellness initiatives to address employees' body image-related stress. Services like October can help organizations manage this effectively.
Addressing body image stress is crucial not only for individual well-being but also for maintaining a healthy, productive economy.
What can government do to assist?
Strategies a Country Can Implement to Lower Body Image Stress
-
Body-Positive Education in Schools
- Integrate body-positive messaging and media literacy into school curriculums to foster self-acceptance and critical thinking about beauty standards.
-
Regulate Media & Advertising
- Enforce guidelines against the use of unrealistic body ideals in advertisements.
- Require disclaimers on digitally altered images that depict unattainable body standards.
-
Public Awareness Campaigns
- Launch initiatives promoting body diversity and inclusivity, showcasing people of all shapes, sizes, and abilities in the media.
-
Affordable Mental Health Support
- Provide accessible mental health services focused on body image-related stress through programs like employee assistance services or partnerships with companies like October to support individuals.
-
Supportive Work Environments
- Encourage workplaces to create body-positive cultures by offering resources like sensitivity training and organizing mental health workshops.
-
Community Activism & Grassroots Efforts
- Partner with community groups and influencers to challenge harmful societal norms and spread positive messages on social media platforms.
-
Promote Physical Health without Weight Stigma
- Shift public health campaigns to encourage habits like exercise and balanced nutrition, emphasizing overall well-being rather than focusing on weight alone.
By implementing these practices, countries can take valuable steps toward reducing body image stress at a societal level.
What can businesses do to assist their employees?
Strategies for Companies to Lower Body Image Stress
-
Promote a Body-Positive Workplace Culture
- Encourage inclusivity and avoid promotion of unrealistic beauty standards.
- Use diverse and representative imagery in organizational marketing, websites, and communications.
-
Offer Mental Health Support
- Provide access to mental health resources such as therapy, counseling, and platforms like October for digital group sessions and assessments.
- Include workshops or training sessions on self-esteem and body acceptance.
-
Review and Adjust Policies
- Ensure workplace dress codes are not overly restrictive or appearance-based.
- Avoid making comments, directly or indirectly, about employees' appearances.
-
Lead by Example
- Leadership and management should model inclusive behavior and avoid perpetuating body image stereotypes.
- Recognize achievements based on skills, performance, and abilities, not appearances.
-
Provide Wellness Programs
- Focus on employee health holistically, emphasizing mental and physical well-being over aesthetics.
- Encourage activities like mindfulness, yoga, or fitness classes for mental and physical health benefits—not for appearance change.
-
Raise Awareness
- Organize educational campaigns to reduce stigma around body image issues.
- Share articles, videos, and sessions about body image stress to foster understanding and empathy.
-
Listen to Employees
- Conduct confidential surveys or feedback sessions to understand employees’ concerns and experiences regarding body image at work.
- Address systemic stressors identified through feedback.
Encouraging open communication and investing in structured and supportive programs, such as those offered by October, can significantly contribute to lowering body image stress in workplaces.