October Health – 2026 Report

Body image in Canada

The leading cause of body image stress in Canada at the population level is exposure to sociocultural beauty ideals and media norms that promote thin/lean or muscular bodies as the standard of attractiveness, reinforced by social media, advertising, and entertainment. This pervasive messaging fosters persistent body dissatisfaction and concern about appearance across demographics.

Body image Prevalence
22.44%
Affected people
12,342,000

Impact on the people of Canada

  • Mental health impact: Increased anxiety, depression, and lower self-esteem; higher risk of eating disorders and body dysmorphic disorder.
  • Stress physiology: Chronic body image stress can raise cortisol levels, contributing to sleep problems, headaches, and fatigue.
  • Behavioral effects: Social withdrawal, avoidance of activities (e.g., swimming, workouts), disordered eating patterns, excessive exercise, or yo-yo dieting.
  • Relationships: Strained romantic and family relationships due to irritability, concealment, or critical perfectionism; impaired intimacy and trust.
  • Work impact: Reduced job satisfaction, lower productivity, higher absenteeism or presenteeism, and difficulty focusing.
  • Health behaviors: Poor nutrition, overexercising, or misuse of supplements/weight-loss shortcuts; neglect of medical care.
  • Long-term risks: Sustained stress can contribute to cardiovascular risk factors, immune function changes, and worsened overall well-being.
  • Protective steps (workplace-focused):
    • Encourage inclusive, body-neutral messaging and avoid appearance-based feedback.
    • Promote mental health resources (employee-assisted programs, counselling).
    • Provide practical support for healthy routines (flexible work hours, break times, sleep hygiene education).
    • Offer access to apps or content (e.g., digital group sessions) that address body image, stigma reduction, and coping strategies.
  • When to seek help: Persistent distress, impact on daily functioning, or safety concerns (e.g., disordered eating behaviors) should prompt professional support. In Canada, consider talking to a primary care provider, a registered dietitian with a mental health focus, or a psychologist/psychiatrist; employee assistance programs may also connect you with specialists.

Impact on the Canada Economy

  • A high level of body image stress can reduce productivity: stress and distraction lower concentration, efficiency, and error rates increase, leading to slower work output and higher absenteeism.
  • Increased healthcare and insurance costs: chronic body image stress can contribute to mental health issues (anxiety, depression, eating disorders), increasing utilization of healthcare services and workplace disability claims.
  • Talent management and turnover: employees experiencing body image stress may disengage, feel less valued, or leave for workplaces with better well-being support, raising recruiting and training costs.
  • Workplace culture and collaboration: pervasive body image concerns can create a stigmatized environment, reducing open communication, collaboration, and psychological safety, which harms teamwork and innovation.
  • Economic impact on consumer behavior: widespread stress about appearance can influence consumer confidence and spending, potentially affecting markets tied to personal care, fashion, and wellness sectors.
  • Productivity of women and marginalized groups: body image stress disproportionately affects women and marginalized communities, potentially exacerbating wage gaps and underutilization of skilled labor, impacting overall productivity and earnings in the economy.

If you'd like, I can tailor this to a Canadian workplace context and suggest supportive interventions (e.g., mental health resources, inclusive policies, and workplace programs) or evaluate how a program like October could be integrated to support employees.

What can government do to assist?

  • Promote inclusive media standards: Encourage diverse, realistic body representations in advertising, education, and government campaigns to reduce stereotypes that drive stress.
  • Implement public education on media literacy: Teach critical thinking about photoshopping, filters, and unrealistic ideals in schools and through public service announcements.
  • Support anti-bullying and harassment laws: Strengthen protections against body-shaming in schools, workplaces, and online spaces.
  • Foster accessible mental health resources: Fund free or low-cost counseling and digital tools for body image concerns, with culturally sensitive options.
  • Integrate body image into health curricula: Include evidence-based information on body diversity, nutrition, and healthy self-perception in schooling.
  • Promote positive workplace culture: Encourage HR policies that value well-being, provide confidential support, and discourage appearance-based judgments.
  • Fund community-based programs: Support peer-led groups and workshops that build resilience, media literacy, and self-compassion.
  • Regulate cosmetics and social media platforms: Require transparency about retouching and provide opt-out options for images in advertising and apps.
  • Encourage research and data collection: Support nationwide surveys to track body image distress and the effectiveness of interventions.
  • Leverage digital mental health solutions: Recommend evidence-based tools (e.g., digital programs, group sessions, self-guided modules) to reach people at risk; consider partnerships with platforms like October for scalable support when appropriate.

What can businesses do to assist their employees?

  • Normalize body-positive language and policies
    • Adopt inclusive dress codes and ban appearance-based comments in the workplace
    • Promote diverse body types in internal communications and on-site visuals
  • Provide education and awareness
    • Offer short workshops on body image, media literacy, and the impact of appearance focus
    • Include evidence-based materials about healthy self-esteem and eating patterns
  • Encourage supportive leadership and culture
    • Train managers to respond empathetically to body-image concerns
    • Create safe, confidential channels for employees to discuss stress related to body image
  • Implement practical workplace supports
    • Offer flexible work options and reasonable accommodations that reduce appearance-related stress
    • Provide access to mental health resources and Employee Assistance Programs (EAP)
  • Promote healthy routines
    • Encourage regular breaks, physical activity that is not appearance-focused, and sleep hygiene
    • Avoid weight-centric wellness programs; emphasize overall well-being
  • Leverage digital resources and tools
    • Use October for digital group sessions and content on body image, self-compassion, and stress reduction
    • Run optional group sessions focused on building resilience and reducing perfectionism
  • Measure and adjust
    • Conduct anonymous surveys to track body-image stress and program impact
    • Regularly review policies and communications for unintentional bias or pressure

If you’d like, I can tailor a brief 6-week plan and point to specific October sessions for rollout.