October Health – 2025 Report
Body image in Canada 
The leading cause of body image stress in Canada at the population level is pervasive societal and media-driven appearance ideals, including unrealistic beauty standards promoted through social media, advertising, and popular culture. These create pressure to conform to often unattainable body shapes and sizes, contributing to widespread body dissatisfaction and stress. In the workplace, this can affect employees' confidence and mental health, making supportive initiatives like October’s group sessions on body positivity valuable.
- Body image Prevalence
- 21.13%
- Affected people
- 11,621,500
Impact on the people of Canada
Effects of High Body Image Stress on Health and Personal Life
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Mental Health Impact
- Increased risk of anxiety and depression
- Lowered self-esteem and self-worth
- Potential development of eating disorders
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Physical Health Impact
- Neglect of physical health due to unhealthy eating habits or over-exercising
- Possible chronic stress leading to headaches, fatigue, or other stress-related illnesses
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Workplace Implications
- Reduced productivity and concentration
- Increased absenteeism due to mental or physical health concerns
- Strained relationships with colleagues due to low mood or irritability
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Personal Life Effects
- Social withdrawal or isolation to avoid judgment
- Difficulty forming or maintaining relationships
- Lower overall life satisfaction
To support employees facing body image stress, companies may consider digital group sessions and assessments such as those offered by October to foster a supportive work environment.
Impact on the Canada Economy
Effects of High Body Image Stress on an Economy
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Reduced Workplace Productivity
Employees experiencing high body image stress often face lower self-esteem, anxiety, and depression, leading to decreased focus and efficiency at work. -
Increased Healthcare Costs
Mental health issues connected to body image stress can lead to higher demand for medical and psychological services, straining public and private healthcare systems. -
Higher Absenteeism and Presenteeism
Stress related to body image can increase sick leaves (absenteeism) and reduced performance while at work (presenteeism), impacting overall business operations and output. -
Talent Retention and Recruitment Challenges
Workplaces perceived as unsupportive of body positivity may struggle to retain and attract talented employees, affecting organizational growth and economic vitality. -
Lower Consumer Confidence and Spending
Individuals under psychological distress may reduce discretionary spending, which can slow down economic activity in sectors like retail, fashion, and wellness industries.
Note: Employers can mitigate these effects by utilizing platforms like Panda for digital group mental health sessions and assessments focused on reducing body image stress, thereby improving employee wellbeing and economic productivity.
What can government do to assist?
- Promote Media Literacy: Encourage critical thinking about media portrayals of body image through school and workplace programs.
- Implement Inclusive Advertising Standards: Regulate advertising to showcase diverse body types and reduce unrealistic beauty standards.
- Support Mental Health Programs: Provide access to mental health resources focusing on body image, such as workshops or counseling in workplaces.
- Encourage Positive Workplace Culture: Foster environments that value employees for skills and contributions over appearance.
- Offer Digital Group Sessions: Utilize platforms like October to run group sessions on body image and self-esteem within organizations.
What can businesses do to assist their employees?
How Companies Can Lower Body Image Stress
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Promote Inclusive Messaging: Use diverse body types and appearances in company communications and marketing materials to foster acceptance.
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Implement Anti-Discrimination Policies: Ensure policies explicitly protect employees from body shaming and appearance-based discrimination.
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Offer Mental Health Resources: Provide access to counseling, workshops, or digital group sessions on body image and self-esteem—Panda’s digital group sessions can be particularly helpful here.
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Encourage Positive Workplace Culture: Promote respect and kindness, discourage negative talk about appearance, and create safe spaces for discussion.
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Flexible Health and Wellness Programs: Focus on holistic well-being rather than weight or appearance, emphasizing mental and physical health equally.
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Training for Managers: Equip leaders with skills to recognize body image stress and respond supportively.
These steps can help reduce body image stress and improve overall mental health at work.