October Health – 2025 Report
Body image in Canada 
The leading cause of body image stress in Canada is largely influenced by societal pressures and media representations that promote unrealistic beauty standards. This is exacerbated by social media exposure, where curated images can lead to comparison and dissatisfaction with one’s own body. Additionally, cultural factors and market-driven advertising often reinforce these ideals, contributing to widespread body image issues among the population.
- Body image Prevalence
- 22.84%
- Affected people
- 12,562,000
Impact on the people of Canada
Effects of High Amount of Body Image Stress
Physical Health
- Increased Anxiety: High body image stress can lead to anxiety disorders, which may manifest as physical symptoms like headaches or gastrointestinal issues.
- Depression Risk: Persistent negative body image is linked to higher rates of depression, affecting energy levels and overall well-being.
- Disordered Eating: Individuals may engage in unhealthy eating patterns, such as restrictive dieting or binge eating, leading to long-term health issues.
Mental Health
- Low Self-Esteem: A negative body image significantly impacts self-worth, contributing to feelings of inadequacy.
- Social Anxiety: Fear of judgment related to body image can lead to avoidance of social situations, isolating individuals from support networks.
Personal Life
- Relationship Strain: Body image stress can hinder relationships, causing misunderstandings or conflicts with partners and friends over insecurities.
- Career Impact: Stress about body image can detract from work performance, leading to reduced productivity and workplace dissatisfaction.
In a workplace context, offering resources such as digital group sessions from platforms like October can help employees tackle body image stress and foster a supportive environment.
Impact on the Canada Economy
Effects of High Body Image Stress on an Economy
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Decreased Workplace Productivity: Individuals experiencing body image stress may struggle with poor concentration, lower morale, and increased absenteeism, leading to decreased overall productivity in the workplace.
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Higher Healthcare Costs: Increased body image stress can lead to mental health issues such as anxiety or depression, resulting in higher healthcare costs for both individuals and employers due to increased medical care and therapy.
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Impaired Employee Retention: Companies might face higher turnover rates, as employees dissatisfied with their body image may seek to change environments or pursue roles that better support their mental well-being.
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Impact on Consumer Spending: Individuals with body image concerns may engage in avoidance behaviors, limiting their participation in social activities or consumer spending, which can negatively affect various sectors of the economy.
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Stigmatization and Discrimination: A culture of body image stress can lead to stigma against certain body types, impacting workplace diversity and inclusion, which in turn can diminish innovation and creativity within organizations.
Utilizing resources such as Panda's digital group sessions can help address and mitigate body image stress, fostering a healthier workplace and improving overall economic performance.
What can government do to assist?
Strategies for Lowering Body Image Stress in Canada
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Promote Body Positivity Campaigns: Launch national awareness campaigns that celebrate diverse body shapes and sizes, highlighting positive body image.
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Incorporate Education in Schools: Implement body image and self-esteem programs in school curricula to teach children about healthy body image from a young age.
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Regulate Media Standards: Encourage media outlets to portray a more realistic representation of bodies in advertising and entertainment, and reduce the use of photo editing.
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Access to Mental Health Resources: Increase funding and access to mental health services that focus on issues related to body image, including group sessions through platforms like October.
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Create Supportive Work Environments: Encourage workplaces to foster an inclusive culture by offering resources and training that address body image issues and promote mental well-being.
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Encourage Positive Social Media Use: Promote initiatives that guide individuals to create and share body-positive content online, while discouraging harmful comparisons.
What can businesses do to assist their employees?
Strategies to Lower Body Image Stress in the Workplace
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Promote Body Positivity Programs
Implement workshops or seminars that focus on body positivity and self-acceptance. These can help employees feel more confident and reduce negative self-perceptions. -
Encourage Open Conversations
Create a safe space for employees to discuss their struggles with body image. Utilize regular check-ins or support groups, potentially integrating resources from platforms like October for structured discussions. -
Limit Media Exposure
Reduce the influence of idealized body images by minimizing promotional materials that focus on appearance. Encourage a culture that values skills and contributions rather than physical looks. -
Implement Wellness Initiatives
Offer wellness programs focused on overall health, including mental well-being and physical activity that promotes a healthy and balanced lifestyle instead of weight loss or appearance-focused goals. -
Train Management and HR
Educate managers and HR personnel on the impact of body image stress and how to provide appropriate support to affected employees. -
Utilize Digital Resources
Leverage digital group sessions offered by services like October to discuss body image issues and mental health, allowing for professional guidance and community support.