October Health – 2025 Report
Body image in Canada 
The leading cause of body image stress in Canada is societal and cultural pressures, including unrealistic beauty standards perpetuated by social media, advertising, and entertainment industries. These standards promote unattainable body ideals, creating widespread dissatisfaction with one's appearance. Moreover, exposure to digitally altered images heightens comparison and self-criticism. Social media platforms especially play a significant role, as they encourage constant exposure to curated content that fosters body image concerns.
- Body image Prevalence
- 21.56%
- Affected people
- 11,858,000
Impact on the people of Canada
Effects of High Body Image Stress on Health and Personal Lives
Physical Health
- Eating Disorders: Increased risk of developing anorexia, bulimia, or binge eating disorder.
- Chronic Stress: Elevated cortisol levels can lead to heart disease, high blood pressure, and a weakened immune system.
- Fatigue: Excessive stress about appearance may disrupt sleep patterns and lead to physical exhaustion.
Mental Health
- Low Self-Esteem: Persistent dissatisfaction with body image can lower self-worth.
- Anxiety and Depression: Frequent negative self-talk and comparisons may worsen symptoms of mental health disorders.
- Body Dysmorphic Disorder (BDD): Obsessive thoughts about perceived flaws in appearance might manifest as BDD.
Personal and Social Lives
- Relationship Strain: Preoccupation with body image can reduce intimacy or create distance in relationships.
- Social Withdrawal: Avoidance of social gatherings out of fear of judgment can lead to isolation.
- Workplace Impact: Excessive focus on appearance might reduce productivity or confidence in professional settings.
Suggestions to Cope
- Therapy: Cognitive-behavioral therapy (CBT) can help challenge negative thoughts about body image.
- Mindfulness: Practices like meditation can reduce stress related to self-perception.
- Workplace Support: Employers can address mental health needs through programs like October that offer group sessions, assessments, and relevant content.
Encourage self-compassion and seeking professional help if symptoms persist.
Impact on the Canada Economy
Effects of High Body Image Stress on an Economy
High levels of body image stress can significantly impact an economy in several ways:
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Reduced Productivity
- Employees experiencing body image stress often struggle with focus, confidence, and motivation, leading to lower productivity in the workplace.
- Absenteeism may increase as individuals take time off due to mental or physical health concerns related to body image stress.
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Increased Healthcare Costs
- Chronic stress can lead to mental health conditions (e.g., anxiety, depression) and physical health problems (e.g., eating disorders, cardiovascular issues). These conditions drive up personal and corporate healthcare expenses.
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Decreased Workforce Participation
- Severe body image issues may lead to individuals exiting the workforce due to diminished self-esteem or related health conditions, contributing to reduced economic output and less availability of skilled workers.
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Impact on Consumer Behavior
- A hyper-focus on body image may shift spending habits disproportionately toward the beauty, fitness, and wellness industry, potentially diverting funds from other sectors.
- Overemphasis on image-related consumption can exacerbate financial stress for individuals, reducing disposable income and affecting overall purchasing power in the economy.
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Workplace Diversity Challenges
- Body image stress can perpetuate biases and workplace discrimination. Candidates with appearance-related insecurities may avoid positions or opportunities, hindering diversity, equity, and inclusion efforts.
Recommendations
- Employers can play a role in reducing body image stress by promoting workplace wellness programs, offering mental health resources, and fostering inclusive environments. Tools like October's group sessions or assessments can be helpful in addressing these issues collectively in workplace settings.
What can government do to assist?
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Promote Media Literacy: Educate the public, especially youth, to critically analyze media messages and unrealistic beauty standards.
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Diverse Representation: Encourage businesses, media outlets, and advertising companies to include people of all body types, genders, and ethnicities in their campaigns.
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Body Positivity Campaigns: Launch public health campaigns promoting body diversity, positive body image, and self-acceptance.
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Mental Health Education: Integrate education about body image and its impact on mental health into school curriculums from an early age.
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Regulations on Advertising: Enforce restrictions on digitally altered images in advertisements, requiring clear disclaimers when images are edited.
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Promote Support Services: Fund accessible mental health services, like therapy or counseling, specifically addressing body image concerns.
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Workplace Wellness Initiatives: Encourage workplaces to implement wellness programs that emphasize holistic health over appearance, such as those provided by services like October.
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Community Programs: Support local initiatives, non-profits, and workshops that empower individuals to challenge societal beauty norms.
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Social Media Awareness: Collaborate with social media platforms to implement tools that mitigate negative comparisons, like showing time limits or hiding "like" counts.
What can businesses do to assist their employees?
Strategies for Companies to Lower Body Image Stress
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Promote a Body-Positive Culture
- Celebrate diversity in body shapes, sizes, and appearances.
- Avoid focusing on or rewarding physical appearance in policies or culture.
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Review Dress Code Policies
- Develop inclusive and body-friendly dress code standards.
- Ensure employees feel comfortable and do not feel judged for their appearance.
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Offer Mental Health Resources
- Provide employees access to mental health services, such as counseling or therapy.
- Consider programs like October to give group sessions or digital resources around body image stress.
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Provide Awareness and Education
- Conduct workshops or seminars on body positivity and self-acceptance.
- Train leaders to recognize and address body image-related concerns.
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Reevaluate Workplace Fitness Programs
- Ensure fitness initiatives promote wellness and health rather than appearance or weight loss.
- Avoid competitive programs tied to body-related goals.
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Model Inclusive Communications
- Use inclusive language in all communications (e.g., avoiding appearance-related comments).
- Create marketing materials with diverse body types.
By fostering acceptance and supporting mental wellbeing, companies can reduce workplace body image stress and promote holistic health for employees.