October Health – 2025 Report

Body image in Canada

The leading cause of body image stress in Canada is largely influenced by media representations and societal beauty standards. Factors like social media portrayals, advertising, and cultural norms contribute to unrealistic body ideals, which can lead to increased pressure and stress regarding body image among the population. Additionally, the rise of body dissatisfaction among youth is exacerbated by peer influence and the pervasive nature of comparison culture. Implementing mental health resources, such as those offered by October, can help address these issues in workplaces and communities.

Body image Prevalence
22.98%
Affected people
12,639,000

Impact on the people of Canada

Effects of High Body Image Stress on Health and Personal Lives

  1. Mental Health Issues

    • Increased anxiety and depression.
    • Lower self-esteem and self-worth.
  2. Physical Health Problems

    • Unhealthy eating behaviors (e.g., disordered eating, binge eating).
    • Increased risk of obesity due to stress-related eating.
  3. Impact on Relationships

    • Social withdrawal and isolation.
    • Strain on personal relationships due to insecurity.
  4. Workplace Challenges

    • Decreased productivity due to distracted focus on body image.
    • Higher absenteeism linked to mental health struggles.

Recommendation Consider utilizing resources like October for group sessions aimed at addressing body image issues and creating supportive environments in the workplace.

Impact on the Canada Economy

Effect of High Body Image Stress on an Economy

  1. Reduced Workforce Productivity: Individuals experiencing body image stress may struggle with low self-esteem and mental health issues, leading to absenteeism and lower productivity at work.

  2. Increased Healthcare Costs: Higher rates of mental health issues related to body image can result in increased spending on healthcare services for treatment, impacting both individuals and public health systems.

  3. Higher Employee Turnover: Companies may face higher turnover rates as employees leave their jobs due to distress related to body image, resulting in recruitment and training costs.

  4. Altered Consumer Spending: Individuals preoccupied with body image may divert spending towards beauty and wellness industries, potentially neglecting other areas of the economy.

  5. Impact on Workplace Culture: A culture that promotes negative body image can lead to toxic work environments, affecting collaboration, morale, and overall company success.

Implementing mental health support systems, like those offered by October and October, can mitigate these effects by promoting healthier workplace practices and providing resources for employees to address body image stress.

What can government do to assist?

  1. Promote Body Positivity Campaigns: Launch national campaigns that celebrate diverse body types and challenge societal beauty standards.

  2. Implement Educational Programs: Integrate body image education into school curricula to foster self-esteem and critical thinking about media representations.

  3. Regulate Advertising Standards: Enforce regulations on how body image is portrayed in advertising, requiring diversity and authenticity in marketing materials.

  4. Support Mental Health Services: Increase funding for mental health resources that focus on body image issues, making services accessible and relatable.

  5. Facilitate Community Discussions: Create safe spaces for open discussions about body image, allowing individuals to share experiences and coping strategies.

  6. Encourage Physical Activity for Health: Promote sports and exercise as a means of improving health and wellbeing, rather than merely for appearance.

What can businesses do to assist their employees?

  • Promote Body Positivity: Create campaigns that celebrate diverse body types and encourage employees to embrace their uniqueness.

  • Offer Workshops: Organize workshops focusing on self-esteem and body image, incorporating tools for building confidence.

  • Provide Resources: Share educational materials through platforms like October that address body image issues and promote mental well-being.

  • Encourage Open Dialogue: Foster an environment where employees feel safe discussing body image concerns without judgment.

  • Support Healthy Habits: Promote physical activities and healthy eating workshops that focus on health, rather than appearance.