October Health – 2025 Report

Body image in Canada

The leading cause of body image stress in Canada at the population level is societal and media-driven beauty standards, including pervasive exposure to idealized images through social media, advertising, and popular culture. These unrealistic portrayals contribute significantly to body dissatisfaction and stress across diverse groups.

Body image Prevalence
22.29%
Affected people
12,259,500

Impact on the people of Canada

Effects of High Body Image Stress on Health and Personal Life

  • Mental Health:

    • Increased risk of anxiety and depression.
    • Development of low self-esteem and negative self-worth.
    • Higher likelihood of eating disorders (e.g., anorexia, bulimia).
  • Physical Health:

    • Stress-related symptoms such as headaches, fatigue, and sleep disturbances.
    • Potential unhealthy behaviors (e.g., extreme dieting, over-exercising).
  • Workplace Impact:

    • Reduced concentration and productivity.
    • Increased absenteeism due to mental health struggles.
    • Strained workplace relationships and lowered morale.
  • Personal Life:

    • Difficulty in social interactions and forming close relationships.
    • Withdrawal from social activities.
    • Overall lower quality of life due to persistent dissatisfaction and stress.

Suggestion: Companies can support employees facing body image stress through digital group sessions and assessments provided by platforms like October, promoting body positivity and resilience in the workplace.

Impact on the Canada Economy

Economic Effects of High Body Image Stress

  1. Reduced Workplace Productivity:
    Employees experiencing body image stress may suffer from low self-esteem, anxiety, or depression, leading to decreased focus, engagement, and efficiency.

  2. Increased Healthcare Costs:
    Mental health struggles linked to body image can increase the use of healthcare services, burdening both employers and public health systems with higher costs.

  3. Higher Absenteeism and Presenteeism:
    Stress can cause more sick days (absenteeism) and reduced productivity while at work (presenteeism), impacting overall economic output.

  4. Talent Retention Challenges:
    Employees with high body image stress might have lowered job satisfaction, increasing turnover rates and recruitment/training expenses for companies.

  5. Consumer Spending Changes:
    Body image issues can shift spending toward health, beauty, or diet products, which might boost some sectors but reduce disposable income available for other goods and services.


Workplace Mental Health Support Recommendation:
Employers in Canada can mitigate these effects by offering programs like Panda's digital group sessions and mental health assessments, helping employees manage body image stress and enhancing workplace wellbeing and productivity.

What can government do to assist?

Strategies a country can implement to lower body image stress:

  1. Promote Positive Media Representation
    Encourage diverse and realistic portrayals of body types in advertising, television, and social media to reduce unrealistic beauty standards.

  2. Incorporate Body Positivity in Education
    Integrate body image education into school curriculums to foster self-esteem and critical thinking about societal beauty norms from an early age.

  3. Support Mental Health Programs in Workplaces
    Encourage workplaces to offer mental health resources, including digital group sessions like those provided by Panda, to help employees manage body image-related stress.

  4. Implement Public Awareness Campaigns
    Run public health campaigns that challenge stereotypes and promote acceptance of all body shapes and sizes.

  5. Regulate Harmful Content
    Enforce guidelines on social media platforms and advertising to limit exposure to degrading or harmful body image content.

Using these strategies collectively can help reduce body image stress at a national level.

What can businesses do to assist their employees?

Ways a Company Can Lower Body Image Stress

  1. Promote Inclusive Workplace Culture
    Encourage respect and diversity in appearance, discouraging comments or behaviors about body shape or size.

  2. Provide Education and Awareness
    Offer workshops or digital sessions (e.g., through October) on body positivity and self-esteem.

  3. Implement Supportive Policies
    Have zero tolerance for body shaming or discrimination related to appearance in workplace policies.

  4. Encourage Health-Focused, Not Appearance-Focused Initiatives
    Promote wellness programs aimed at overall health rather than weight or looks.

  5. Offer Access to Mental Health Resources
    Provide confidential counseling and access to mental health support to help employees manage body image stress.

Using October’s digital group sessions focusing on body positivity and self-acceptance could be particularly impactful in reinforcing these efforts.