25-34 Demographic in South Africa

• Financial pressures (student debt, housing costs, inflation, SA-specific costs)

  • Why it hits 25–34: many are solidifying careers while repaying debt and buying/renting homes; financial stress can spike anxiety and impact focus at work.

• Career progression and job security

  • Why it hits 25–34: early to mid-career stage with high expectations, performance scrutiny, contract work, and uncertainty about advancement.

• Parenting, family planning, and childcare

  • Why it hits 25–34: starting or expanding families; juggling work, sleep, and childcare costs; seeks flexible work options.

• Housing affordability and relocation

  • Why it hits 25–34: pressure to secure stable housing and occasional relocation for jobs; housing costs can strain finances and time.

• Safety and daily disruptions (crime risk, load shedding, unreliable utilities, commute disruptions)

  • Why it hits 25–34: more time in transit or irregular work hours; outages and safety concerns increase stress and reduce productivity.

Optional support: workplace wellbeing resources (e.g., October) can provide group sessions, assessments, and content to address these stresses.